10 key considerations when creating successful directory listings and Local citations

For any business looking to try and build directory listings, it’s so important that you do it right. Even if you hire the best Local SEO service, your online business listings still need to follow a certain style. If you would like to make sure you get the right kind of citation building, you need to follow a certain protocol. To help you add local citations that do the job they should, we’ve put together a simple selection of ideas for you to look through below. So, what can you do to make sure your Local citations are A-OK?

List your business correctly

Making sure that your business is listed with the right business name, address, and phone number is vital. That might seem obvious, but many business directory listings are littered with mistakes that limit your performance.

Use high PR directories

Make sure you look for directories in your country that you can easily use to help make the process a bit simpler. With the help of the right directory, you can make it much easier to start getting regular custom.

Select the right category

Also, be sure to pick the right category when building your directory listings. It’s very important to ensuring you don’t get lumped in with the wrong industry, liming your citation building results.

Utilise geo-tagged imagery

Make sure you upload as many images and video as you are allowed to use on each directory listing. Also, be sure to geo-tag images before uploading so they can easily be found and directed to your location.

Use standardised information

When you made your Google My Business account, you should have included some very specific information. Use the same information (written uniquely) for each of your citation building jobs to make sure information becomes standardised throughout.

Don’t use toll-free numbers

Try and avoid using a toll-free number as part of your Business listing. These put people off and it can make people unlikely to give you a call. Instead, use a more professional number to boot your results.

Optimise with keywords

Make sure you get some keywords included as part of your description, too. Use the best Local SEO services, such as Google Keyword Planner, to find locally-specific keywords that are worth trying to use in your content.

Avoid duplication

Make sure you write every listing from scratch. Your online business listings all must be unique, or it can cause more than a few problems for you later on down the line. Avoid duplication to escape Google penalisation.

Use niche directories

If you find some niche directories for your industry – aimed at tradesman, for example – then you should use them. These will work extremely well as niche directories will draw in a very specific audience looking for what you offer.

Save login details for each listing

With so many local citations to add out there, create an Excel document or spreadsheet document with each login. This will ensure that you can log in and update them as information changes and as your business adjusts. This will ensure easier, quicker login moving forward.

Still need help?

If you need help with citation building, then you can contact our team today. We’re experts in online business listings and can give you a great price. With a fee of only $0.40 per listing, we make sure you can get your listings uploaded, prepared, and optimised without any issue!

5 Most popular mistakes when adding Local citations/5 Common issues that could make your local business citations less effective

Today, one of the most important things that you can do when running a business is utilise citation building. Through having your business on directory listings and by building citations, you can really help to boost your visibility. What, though, are common mistakes when adding local citations?

Duplicate listings

One of the most common mistakes stems from people producing duplicate directory listings. Make sure that you don’t just keep creating identical listings on pages. Whether you make more than one listing per directory or you use the same writing and information on each directory listing, you will feel the pinch by doing this.

Duplicate listings will cause problems with Local SEO and minimise listing impact.

A lack of details

Many profiles today for a business directory are not fully filled in. if you would like to avoid that mistake then you should look to add 100% detail to every profile that you build. You should be adding in everything from the opening hours of your business to when you are available online. Make sure everything is listed clearly so that people know exactly what you are doing, and how they can easily find out more about you.

A lack of verification

Every time you make a business listing today, you will be expected to verify it – often via phone call. You should look to verify your business listings ASAP. This will ensure that you are appearing online via their platform as a live listing. Without verification, then you either will not appear at all or you will be much further down the list than you should be. Make sure you take the time to verify every citation that you have created.

Excessive submissions

Another mistake is to submit all of your citation building exercises over a few days. Try and space this out over a period of weeks. Say you find 20 likely destinations that you could use to your advantage. All good, solid, well-visited local directory listings. Instead of submitting them all at once, aim to submit 3-4 per week.

This is better for natural Local SEO and should help you to populate the internet with your name on a more methodical basis.

Forgetting to save login details

Another common mistake that many people make when making directory listings is failing to keep account details accessible. Take the time to make a document with all of your Local Citations login details available. This is essential as you need to be able to log in and edit every citation on a regular basis if anything about your business – name, address, website etc. – all change over time. Make sure you have a database of all of your online business listings and the login details needed to gain access!

Of course, if you need any help with the challenge of citation building then you need only reach out to us today for help. Our team can help you with citation building and directory listings, starting at only $0.40 per listing. For more help, contact us today for help from the best SEO service you need for local citations.